We believe in the power of simplicity and the philosophy that you can achieve more with less.
We trust in the healing power of plants and animals.
We believe that using synthetic chemicals on ourselves is out of balance with nature and the harmony underlying all living things.
We embrace the beauty ritual as a way of renewing the body and the spirit.
We create community by fostering relationships with our farmers and suppliers.
We advocate for the earth by using materials that leave little impact.
We respect our family traditions, and we share our knowledge with others.
We declare that our products are healthy and ethical for people and the planet.